Boho clothing is not your average American brand.
For more than two decades, the brand has been at the forefront of the global fashion scene, taking pride in its iconic design and stylish fabrics.
The company, founded in 1982 by two Canadian men, Peter McTernan and Dave Pacheco, is still a staple in the American fashion world, with over 200 stores across Canada and the United States.
Now, as the global economy and population continue to boom, Boho has expanded its footprint to more than 200 stores in the U.S., and will soon open stores in more countries, including Australia, India, Brazil and China.
“In my mind, Bhoos clothes are the best in the world, so when people see me, they think, ‘Wow, I really like the Bhoosh.
I think they’re great,'” said Peter McNeill, who runs the company’s online store, BOHO.
He also said the brand’s designers are experts at crafting garments that are durable and stylish, which is why his customers “don’t mind the weather”.
While the brand is no stranger to controversy, its latest campaign is a prime example of the brand taking on new, controversial brands.
In an effort to showcase the brand on television, the Canadian-born McTerrans team decided to use an old-school TV commercial, which features a young woman dressed in a Boho tee shirt and jeans.
The women, who are all wearing Boho shirts and jeans, are dressed in the traditional attire of a Bhootian, but the young woman in the commercial is wearing an American-made dress.
“When I saw the ads and saw the kids wearing BHO shirts, I thought, ‘We need to make sure that kids don’t wear BHO shirt in America,'” McNeill said.
The commercial, in which the two women are seen walking down the street, ends with the woman walking away from the scene with a BHO tee shirt.
The brand is also making a name for itself by taking on fashion brands like Calvin Klein, Victoria Beckham and Louis Vuitton.
Boho also has a number of international collaborations.
In the past year, it has partnered with Calvin Klein to release the Boho t-shirt.
In 2016, the company collaborated with the Calvin Klein team to create the BOHOO.
This year, BHO has partnered up with Calvin K. Lee and Louis CK to create an online collection of Calvin Klein clothing for men.
And in April, the BHO brand will be launching a new line of men’s underwear called BOHOHOO 2, which will be available exclusively online.
BOHOFORM’s latest campaign, called Boho Fashion, is one of the first times the brand took on a major brand with a well-known brand name.
The video, which was shot in New York City in September, features a series of images of young women wearing BOHOUNS shirts, including one of a woman wearing a BOHOGO t-shirts.
It also features a photo of a young girl in a bikini, as well as a shot of a model dressed up as a Boho shirt and pants.
In a recent interview, McNeill told The Globe and Mail that the brand believes it’s important to do well in the market because of its connection to the Bohoos, the group’s most popular brand.
“People know us because of our clothes,” he said.
“And if you go and see the ads, it shows you why we’re successful.
We’re not a fashion brand, we’re a lifestyle brand.
And that’s where the success comes from.”
With the global economic boom, McT errans hope to continue to expand Boho’s reach.
“We’re not looking for a new store, we’ve got a brand that is well known and well respected,” he explained.
“But we want to expand into a new territory, a new industry and we need to continue this journey.”
For more information on the BHOPo brand, visit www.bohos.ca